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Our teams worked on developing a clear messaging framework and the identity system. The work impacts all consumer facing touch points including product, packaging and communications. Working with Brand Design, we worked to develop an art direction that gave the work a look all it’s own. A unique and creative challenge that yielded great results. Project Role: Art Direction + Photographer Photography: Andy Alvarez Video: BuildersClub https://images.squarespace-cdn.com/content/v1/60a36b4bb705d963d3ab53fc/1621328138511-0R0G1SYAZL0MAHHD9454/CastrolRocketComposite.jpg Creative Direction - The Castrol Rocket 376.156 mph was the speed the racer Jason DiSalvo had to beat to set a new land speed world record. Partnering with Triumph Motorcycles and Castrol Motor Oil the teams built not one but two separate land speeders to try and achieve the impossible. Part of the mission was the capture the beauty and complexity of these machines before they were sent to the salt flats. 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